Personal. Always.
Roy works directly with every client from the first call to the first send. You will never be handed to someone who has not seen your list.
Before & After
What each client had before we started, and what we did about it. Counts are rounded. DataMoon is the data vendor most people price against.
| Client & before → after | Lift | The problem | Our solution |
|---|---|---|---|
Forever BarnwoodU.S. builders & specifiersBefore59,000 DataMoon95,000 Now530,000 |
9×bigger | They sold reclaimed wood flooring off a mailing list of about 59,000 people, spread across nine separate Mailchimp lists built up over years. Nobody knew how much of it overlapped, or how much of it was still alive. | We merged all nine lists into one and stripped out everyone who had bounced or unsubscribed. Then we asked a better question: who actually picks a wood floor? Not just the builder — also the interior designer, the architect and the cabinet shop. So we built four separate lists, one per trade, nationwide. About 530,000 people, roughly nine times what they started with. The striking part: our first new list and their old list shared exactly 2 email addresses — almost every person we found was someone they had never once been able to contact. About 397,000 are confirmed working addresses. |
MotoShotU.S. police & law enforcementBefore123,000 DataMoon12,000 Now923,000 |
7.5×bigger | They sell moving targets to police ranges and had about 123,000 contacts — a misleading number. Only about 58,000 were still reachable: roughly 58,000 addresses had gone dead and about 7,000 people had unsubscribed. They were working with under half of what they thought they had. | We rebuilt it from scratch and split what looked like one market into seven different kinds of buyer, because each is approached differently: city and county police, university campus police, training academies, private firearms instructors, commercial security firms, gun clubs and ranges, and military bases. About 923,000 contacts — roughly 7.5 times their original list, or about 16 times the part of it that still worked. Those lists have brought in over 4,600 replies so far. |
Great Lakes SolarMinnesota commercial solarBefore1,800 Now34,000 |
19×bigger | Solar only sells to whoever owns the roof — a tenant renting a unit cannot sign off on panels. So the only question that matters is which Minnesota businesses own their building. Our first attempt checked companies we already had one by one: about 14,600 checked, only 1,800 owners found. Far too low to be the real answer. | We were asking it backwards. Instead of starting with companies we happened to know and asking “do they own a building?”, we started with the property records and asked “who owns every commercial building in Minnesota?” County deeds are a complete record, not a sample. We pulled all of them, removed government and non-profit property, and worked out the real owner behind each one. About 34,000 Minnesota business owners holding roughly 52,600 commercial and industrial buildings across 32 counties — about 19 times the first method. Every building has map coordinates, so the roof can be looked at before anyone dials, and about 33,000 carry the owner's mailing address off the deed. The buildings are worth about $93 billion, with an estimated $780 million a year in electricity — the number that decides whether solar pays. |
Mississippi Valley RERecreational land & country propertyBeforenothing Now38,000 |
∞×from nothing | They sell hunting land and country property, and their buyer is a person, not a company. This list was not for sale at any price. No vendor anywhere — DataMoon included — sells “wealthy people who hunt”. They started with nothing, because nothing existed to start with. | We built one sideways out of three public sources stitched together. We took 214 hunting-related Instagram accounts and collected who follows them — about 7.5 million follower records. We matched those names against the Wisconsin and Minnesota business registries (about 2.1 million businesses) to find who owns a company, then matched those against county property records to see what land they hold. About 38,000 land prospects, including 12,700 confirmed hunters. Within those, 494 people own $5 million or more in property — together about 374,000 acres worth roughly $5.5 billion. Those 494 names are the ones worth a phone call, and they exist nowhere else. |
GodExaminedU.S. churches & ministriesBeforenothing Now137,000 |
∞×from nothing | They needed to reach churches and had no list at all. The obvious approach is to search a business directory for the word “church” — and that approach is badly wrong in both directions at once. | We used the IRS instead. Every tax-exempt organisation in America sits in one public file, and the IRS gives churches their own code. So rather than guessing from a name, we let each organisation's own IRS filing say what it is. We read all 1.96 million records and kept the ones the IRS itself classifies as a church. About 137,000 contacts at roughly 83,000 churches. We also measured what the obvious approach would have cost: searching by name would have missed about 110,000 real churches — nearly 4 in 10, because many are called things like St Mary's, The Rock or Grace Fellowship — and would have wrongly added about 40,000 that are not churches at all, like the company Church & Dwight. The first 583 emails brought back 131 replies, a 22% reply rate. |
True North FacadesArchitectural glass & facadesMapped2,100 |
in build | They sell glass and facade systems into large commercial construction. The people who choose those products are architects and specifiers at commercial general contractors — and that group almost never publishes a direct email address. There is also no single directory of commercial GCs to buy. | We did it the long way, by hand. We went city by city and town by town across the Midwest — roughly 800 towns through Wisconsin, Minnesota, Iowa, South Dakota and North Dakota — and listed every commercial general contractor in each one, plus the architecture firms and the roofing and waterproofing trades. Then, rather than guess at email addresses, we found the exact page on each company's own website where you submit an enquiry and recorded it. About 2,100 confirmed routes into named companies across roughly 800 cities and towns — Mortenson, Turner, Pepper, Berglund and some 2,000 more. Nine in ten are in the five Midwest states. The named-person list behind those companies is being built now. |