Not sure what is a fair rate for contact data?
Below is a table of a client example! Seven quotes, taken from each vendor's own site for —
single-family construction, SIC 1521 / 1522.
| Vendor | Contacts | Price/Contact | Model | Note | |
|---|---|---|---|---|---|
| SalesBoostYours to keep | 357,000 | 50¢ | Yours to keep | + 8 contactable fields | |
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List price50¢
50¢ quoted and 50¢ effective — there is no range to average. 357,616 distinct builder contacts on SIC 1521 / 1522 — 283,355 mailbox-verified, a further 25,636 on catch-all domains and 35,380 not yet tested. The deduplication and the suppression scrub happen before delivery. The file is yours to keep and carries eight contactable fields per person. |
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| LeadsPleaseOwn / one-time | 275,000 | 42¢ | Own / one-time | Direct mail; email is an add-on | |
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List price25¢
Quoted at 25¢ for 439,745 records. Between a quarter and a half do not survive deduplication and deliverability checks, leaving roughly 220,000 to 330,000 usable — an average of 275,000. Against that the real cost is 33 to 50¢, shown here as its midpoint of 42¢. The file is built for direct mail; email is an add-on.
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| SICCODE.comOwn / one-time | 240,000 | 25¢ | Own / one-time | 90,000 companies carry an email | |
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List price15¢
Quoted at 15¢ for 384,000 emails. Roughly a quarter to a half fall away, leaving 190,000 to 290,000 usable — an average of 240,000 — and a real cost of 20 to 30¢, shown as its midpoint of 25¢. Only about 90,000 of the companies in the file carry an email address at all.
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| Exact DataOwn / one-time | 39,000 | 50¢ | Own / one-time | Phone-verified, NCOA | |
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List price30¢
Quoted at 30¢ for 61,000 emails, leaving 31,000 to 46,000 usable — an average of 39,000 — at a real cost of 40 to 60¢, shown as its midpoint of 50¢. The file is phone-verified and NCOA-processed, which is why it starts highest; the shrinkage still applies on top.
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| Apollo.ioRent / year | 28,000 | 2¢ | Rent / year | Verified; export caps on low tiers | |
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List price2¢
2¢ quoted and 2¢ effective — the records are verified, so little is lost and no averaging is needed. The catch is the terms, not the price: the file is rented. It stops working the day you stop paying, and lower tiers cap how much you may export, so the headline count is not what you can take out.
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| BookYourDataOwn / one-time | 42,000 | 20¢ | Own / one-time | SIC 1521 + 1522, work email | |
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List price3¢
The clearest example on the page. Quoted at 3¢ for 169,767 rows — the cheapest headline here — but about three quarters do not survive, leaving roughly 42,000 real contacts. The true cost works out at 12 to 28¢, shown as its midpoint of 20¢: between four and nine times the advertised rate.
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| Hunter.ioRent / year | 4,000 | 2¢ | Rent / year | Verified; best for pattern inference | |
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List price2¢
2¢ both ways on verified records. The limit is volume, not quality: 3,886 emails across 1,414 companies is a fraction of the market. Its real strength is working out a company's address pattern rather than supplying a list, and it is rented, not owned.
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| Snov.ioRent / year | 3,000 | 3¢ | Rent / year | Verified; unlimited export | |
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List price3¢
3¢ both ways, verified, with no export cap — the most generous terms of the rented options. But 3,446 companies will not cover a national campaign, and the file stops working when the subscription does.
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The full one-pagers behind the numbers on this site.
Every competitor quote on one page, with each vendor's own pricing screen captured unretouched. The source for the table above.
Open the document ›The nine phases every list passes through, from finding a firm to proving an address can send — and what each phase refuses.
Open the document ›